HBR: "AI Can Outperform Doctors. So Why Don’t Patients Trust It?"

Harvard Business Review recently published an article by two marketing professors on patient trust of artificial intelligence in medicine. They describe several studies they’ve conducted showing that US Americans seem to prefer healthcare in the absence of AI, even when there is evidence that the AI performs as well or better than a doctor a particular task.

This article raised some questions for me as AI begins to become more commonplace in global health:

How much do the results of their studies depend on US American, or more broadly individualistic, cultural values? Would the same resistance to AI be observed in less individualistic cultures?

Does resistance to AI in medicine depend on perceptions of the quality or accessibility of care?

How does digital literacy play into perceptions of the desirability of AI-assisted care?

What role can human-centered design play in perceptions of AI-assisted healthcare?